When planning your postcard marketing campaign, be sure to use powerful words that motivate your reader to take action. Color combinations and power words also help. These are some of the most effective postcard marketing strategies. Read on to learn how to use them effectively. Once you've created an effective postcard, you can use these tips to make your next campaign a success. Here are some tips:
Track your responses. You can track response rates by creating a "control" postcard that you can compare to other types of marketing. Make sure to use a tracking mechanism that allows you to track the number of people who have opened your postcards and completed any other actions that follow. There are a few ways to do this, but Google Analytics is a great tool to track this data. You can even track phone calls using your autoresponder.
Consider your target audience. You can target an entire neighborhood through postcard marketing. You can also use geo-targeting to reach a specific zip code or carrier route. You can also use modern's print and mail API to find out the demographics of each individual household and serve a specific digital display ad to match your postcard marketing campaign. This helps you reach a wider audience more efficiently. For example, if you're a tire repair shop, consider promoting new tires for your car. These tires will improve grip on the road in icy conditions, preventing you from sliding into a puddle. Also, make sure to offer a special deal, such as a discount or freebie. This can be something as simple as a buy-one-get-one-free deal. Regardless of the specifics, make sure that the offer is compelling enough to entice
Another tip for your postcard marketing campaign is to send thank-you cards to customers who have already purchased from you. Try contacting your customers who have spent more than $25 on their first order. If they've already purchased from you before, you can send them a thank-you postcard that gives them a 20% discount on their next purchase. They'll be much more likely to buy your products again if they're greeted with a thank-you card.
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